服務業廣告中員工行為類型對服務品質預期, 廣告真實性, 與品牌態度的影響
楊俊明， 徐巧 - Marketing Review/Xing Xiao Ping Lun, 2018 - search.ebscohost.com
Drawing on the role theory, three experiments demonstrate that consumer's brand attitude is
affected by which type of employee behavior exhibited in advertising. Comparing with intra …
affected by which type of employee behavior exhibited in advertising. Comparing with intra …
The Influences of Employees' Behavioral Type on Consumers' Expected Service Quality, Perceived Advertising Authenticity, and Brand Attitude in Service Advertising
CM Yang - Xing Xiao Ping Lun, 2018 - search.proquest.com
Drawing on the role theory, three experiments demonstrate that consumer's brand attitude is
affected by which type of employee behavior exhibited in advertising. Comparing with intra …
affected by which type of employee behavior exhibited in advertising. Comparing with intra …