Customer satisfaction is very important for business because high customer satisfaction will
increase company profits. The aim of this research is to examine service quality, where …

Abstract Service innovation emerged more than a decade ago and is considered as the
main source of competitive advantage between the market and firms. Due to the growing …

In this paper, we offer some initial examination on how Covid-19 pandemic impacted the
consumer behaviour towards retail sector in India. We argue that Covid-19 pandemic offers …

In the context of accelerated technological advancements reshaping various industries, the
field of marketing is undergoing significant changes. The existing academic studies offers a …

Gender roles have evolved with time; however, males often demonstrate aggressive and risk-
prone behaviours. Both genders show different attitudes towards objects and situations due …

Understanding the factors that contribute to store brand equity in the Vietnamese retailing
industry is important. This study expands the “stimuli” components in the stimuli–organism …

This study aims to investigate the relationship between corporate image, service quality,
customer satisfaction, behavioral intention, and customer loyalty at PT Indomarco …

The immediate aim of the present paper is to examine the effect of trust, risk and attitude on
purchase intention in Jordan. Moreover, the study also aims to compare the male-female …

Hotels are an important part of tourism and a place for anyone to rest. The aim of this
research was to determine the influence of facilities, brand image, product quality …

Objective: The objective of this study is to investigate the perspective of shoppers towards
the online purchase of clothing items. The research aims to identify the factors that influence …