The choice of influencer marketing as an endorser for promoting products and services is
becoming a more and more effective communication strategy of open innovation. Their use …

The development of start-ups is a driving force of the local and regional economy. Therefore,
it should be in the interest of municipal authorities to take actions for their organizational and …

Family firms make a significant contribution to wealth creation. Despite the proliferation of
large corporations, the model remains in place. The peculiarities of the company-family …

Extant research on hotel open innovation rarely explores innovative ideas from customer-
generated online reviews and pays little attention to consumers' affective needs. To bridge …

The current business environment requires every organization or company to achieve
optimal performance and maintain it. Innovation capability and open innovation practices …

Ecosystems are viewed as important sources of innovation. While contracts, rules, policies,
and industrial standards have been identified as important for coordinating and aligning …

Family farming produces most of the fresh food consumed in large urban centers. However,
its success depends on a variety of public policies, which range from strengthening the …

Recently, scholars have indicated that open innovation is appropriate in restaurant
enterprises. However, there needs to be more understanding of whether open innovation …

The COVID-19 pandemic, the blocking of activity by the government and the restrictions
imposed in Romania had detrimental effects on the activity of restaurants, imposing their …

Technological developments have digitized consumer behavior all over Indonesia. This has
become the basis for the emergence of e-commerce, a digital business system that is widely …