We systematically review the literature on customer satisfaction, partitioning the literature
into three generations of thought and focus, with the most recent, third generation, heavily …

Purpose Prior studies on brand relationships tend to overlook the mediator (s) between the
relationships between brand experience and brand loyalty. Hence, the main purpose of this …

Why do customers' attitudinal loyalty fail to predict their behavior? More importantly, what
creates such latent loyalty? We attempt to answer these questions by examining the …

Purpose The purpose of this empirical study is to investigate both the relationships among
brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely …

Purpose The purpose of this paper is to develop a conceptual model for smartphone brand
switching behavior, based on the consumption value theory (functional value, emotional …

This study investigates consumer attitude and purchase intention towards processed meat
products with added natural compounds and a reduced level of nitrite. The rationale for such …

Purpose This paper's purpose is to develop a meaning-based framework for customer
loyalty by examining how consumers make sense of customer loyalty through meanings and …

Political marketing, a marriage between politics and marketing, is a dynamic and relatively
young field. Thus, it adheres to frameworks that are borrowed from other disciplines to …

Purpose This study aims to determine the influence of store attributes on customer
experience, brand love and brand loyalty at Hijup stores. Design/methodology/approach …

This research intends to examine and analyze the service quality effect on petrol buying
intention through satisfaction when the Maranatha Christian University lecturers spend their …