[PDF][PDF] E-WOM and consumers' purchase intention: An empirical study on Facebook
Nowadays, organizations use social media to promote their services and products. At the
same time, they use different tools to convey their messages, such as Facebook. Therefore …
same time, they use different tools to convey their messages, such as Facebook. Therefore …
Impact of electronic word of mouth on consumer purchase intention in fast food industry: a conceptual review with special reference to Facebook users
EDT Shashikala, T DK - Proceedings of the International …, 2020 - papers.ssrn.com
Abstract Electronic Word of Mouth (EWOM) communication bears the opinion of customers
in getting through with their decision-making process. However, social media has brought a …
in getting through with their decision-making process. However, social media has brought a …