Introduction: Compared to carbon emission reduction from production, reduction from
households is more required. This study explores the mechanism and boundary conditions …

摘要促销购买限制是促销效果达成的重要影响因素. 本文从框架效应理论的视角探讨了不同促销
方式下促销购买限制对消费者购买意向的影响, 以及其中的心理作用机制. 研究结果发现 …

Prepaid service is not only a financial tool, but also a common promotion mode in tourism
and hospitality. Due to the limited resources of the enterprise, the enterprise needs to …

Purpose This paper aims to examine the moderating role of customers' regulatory focus on
the relationship between progress level of goal pursuit and customers' consumption …

Method A quasi-experimental within-participants design was used to test the effectiveness of
a one-day emotional intelligence training intervention. The sample was recruited from …

In this chapter we examine consumer heuristics as the object of study by marketers as
potential choice architects of the consumption context. In the next chapter, however, we …

Perception of risk is determined by a number of factors including cognitive processes,
psychophysics of the brain and mental models, which are at the foundation of behavioural …

The present study was designed to investigate the influence of emotions on risky decision-
making. In the experiment, participants (N= 248) were asked to solve a series of 90 delayed …

Purpose-Globalization has increased competition to an international level. However, limited
market experience causes uncertainty, affecting how firms strategize their entry. Institutional …

Innovation and technology adoption is crucial to the effective enhancement and/or
improvement of an organisation's performance. Existing technology adoption models fail to …