A decade of social media in public relations research: A systematic review of published articles in 2010–2020
O Roth-Cohen, R Avidar - Public relations review, 2022 - Elsevier
Social media (SM) has become a key operating channel in public relations (PR) and
triggered PR scholars to learn more about the value of SM. Using a systematic review, this …
triggered PR scholars to learn more about the value of SM. Using a systematic review, this …
It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups
This manuscript analyzes start-ups' usage of different communication strategies (information,
response, involvement), their underlying decision logics (effectuation, causation, strategy …
response, involvement), their underlying decision logics (effectuation, causation, strategy …
Status of internal communication research in public relations: An analysis of published articles in nine scholarly journals from 1970 to 2019
This study aims to examine the trends of internal communication research through a
quantitative content analysis of published articles in public relations and other …
quantitative content analysis of published articles in public relations and other …
Relationship cultivation and public engagement via social media during the covid-19 pandemic in China
This study explores the relationship cultivation strategies and disaster social media functions
Chinese companies used to maintain relationships with their publics during the COVID-19 …
Chinese companies used to maintain relationships with their publics during the COVID-19 …
Moving forward the dialogic theory of public relations: Concepts, methods and applications of organization-public dialogue
YRR Chen, CJF Hung-Baesecke, X Chen - Public Relations Review, 2020 - Elsevier
Advanced information and communication technologies and social media (Web 2.0) have
significantly shaped every aspect of contemporary society since Kent and Taylor's (1998) …
significantly shaped every aspect of contemporary society since Kent and Taylor's (1998) …
Effective social media communication for startups in China: Antecedents and outcomes of organization–public dialogic communication
This study examines startups' social media communication practice in China through the
theoretical lens of dialogic communication. Drawing interdisciplinary insights from public …
theoretical lens of dialogic communication. Drawing interdisciplinary insights from public …
Development of public relations research in Ghana: A systematic review
N Nutsugah, A Anani-Bossman - Public Relations Review, 2023 - Elsevier
Even though the extant literature has pointed to the steady growth of public relations
research in different contexts, the developing economy context continues to be marginalised …
research in different contexts, the developing economy context continues to be marginalised …
Conditions of one-way and two-way approaches in strategic start-up communication: a qualitative comparative analysis (QCA)
C Rudeloff, S Bekmeier-Feuerhahn… - Start-up and …, 2024 - taylorfrancis.com
This study aims to analyze what leads to particular communication practices in start-ups. We
propose a connection between the entrepreneurial decision-making logics causation and …
propose a connection between the entrepreneurial decision-making logics causation and …
Digital dialogue in online brand communities: Examining the social network outcomes of brands' dialogue with Facebook users
How information and communication technologies (ICTs) condition people's social
relationships that further affect their communication processes has been a significant …
relationships that further affect their communication processes has been a significant …
Managing relationships on Facebook: A long-term analysis of leading companies in Germany
The purpose of this study is to investigate how companies manage relationships with publics
on social media. Based on the concepts of functional and contingency interactivity, the study …
on social media. Based on the concepts of functional and contingency interactivity, the study …