Digital marketing has become an indispensable tool in the tourism industry, shaping the way
destinations engage with travelers and promoting economic growth. This study provides a …

As climate change develops reactions such as eco-anxiety, eco-guilt and ecological grief
are becoming increasingly common. Our aim was to develop questionnaires to assess these …

This paper provides a critical review of studies using neurophysiological measures in
tourism and hospitality. Among 145 articles covering 20 years of research, 16 studies …

With the rapid development of tourism and the explosive growth of tourist arrivals, the
destructive effects of tourist activities on the ecological environment of tourist destinations …

Communing with nature and spending quality time in a natural environment as pollution-free
as possible is an increasingly popular trend, including in the tourist industry. The restrictions …

Partial least square structural equation modeling (PLS-SEM) and fuzzy-set qualitative
comparative analysis (fsQCA) were used to uncover the determinants of customers' overall …

The application of marketing strategies and advance technology to encourage customers'
sustainable behaviour intentions is a critical issue and is receiving increasing attention in …

Tourists' pro-environmental behavior is one of the key factors for the sustainable
development of natural scenic spots. Although this behavior depends on the surroundings …

Tourism is one of a region's most prominent development vehicles. However, quality tourism
is only achieved when supported by multi-sectors. This study aims to create a model of …

The purpose of this research is to investigate the structural relationship between Uber
corporate social responsibility (CSR), brand trust, and brand loyalty. Stakeholder theory is …