The virtual community represents one of the most interesting developments of the
information age. There has been much popular discussion of the economic potential of …

This paper presents a literature review of, and classification scheme for, Internet marketing
(IM) research. The review covers 270 journal articles published between 1987 and 2000 in …

With the increasing globalization of the business world, international segmentation becomes
an ever more important concept in marketing. The globalization forces now at work push …

Marketing mix has under gone a sea change in last few decades. Every stake holder
involved in the marketing process looks for 'Value'. The customer enters in the marketing …

Vorwort zur dritten Auflage" Die Rückkehr der Dotcoms"-mit diesem Titel diagnostizierte die
angesehene Wo chenzeitung DIE ZEIT am 17. Oktober 2002 das Ende des Niedergangs …

The revolution of information technology (IT) and communications has changed the way
people conduct business today. Nowadays, most of the businesses are related to …

Persona is a common human-computer interaction technique for increasing stakeholders'
understanding of audiences, customers, or users. Applied in many domains, such as e …

Business model innovation is considered key for organizations to achieve sustainability.
However, there are many problems involving the operationalization of business model …

Despite the exponential growth of e-commerce on the Internet, little is still known on how the
new medium is transforming marketing concepts/practices and their effectiveness. This …

Social commerce platforms have gained prominence in e-commerce, as social media has
become an integral part of users' online activities. Therefore, firms have been either …