This review provides insight into consumer attitudes toward functional food (FF), with the
purpose of better understanding the needs and behavior regarding this kind of product. A …

Purpose Patronage of local footwear have not been encouraging in Nigeria despite recent
investments. The purpose of the study is to evaluate celebrity endorsement and customer …

Who and what messages are more suitable for health ads: the combined influence of endorsers
and message framing on visual attention and ad effectiveness | Emerald Insight Books and …

Employee engagement continues to pose a challenge to parastatals. Consequently,
governments have adopted the transformational leadership style as an effective method of …

The general objective of this research was to analyze the use of message framing and the
source appropriately used in product advertisement with high consumer involvement. The …

Abstract Health Conversational Agents (CA) have had a great impact on continuous care
and health management and have offered an alternative to promoting health care …

This research aimed to exam impact of training on job performance by considering work
motivation as moderating variable. There were four regional hospitals in West Sumatra …

Transformational leadership till its inception is widely research globally in both types of
organizations ie service and profit-making organizations. Transformational leadership has …

Contact tracing has emerged as one tool to communicate infection risks with the public
during the COVID-19 pandemic. This study uses source credibility and the risk perception …

This study aimed to investigate the effect of message framing on prospective students'
attitudes and the impact on their intention to select a college. Marketers often face difficulties …