[HTML][HTML] Customer engagement and social media: Revisiting the past to inform the future
Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …
social media has further amplified the importance of this concept. Yet, our understanding of …
A story to sell: The influence of storytelling on consumers' purchasing behavior
Storytelling can arouse consumers' emotions and affect purchasing behavior through
desires and attitudes. While the marketing literature discusses storytelling, there is a lack of …
desires and attitudes. While the marketing literature discusses storytelling, there is a lack of …
Toward SME digital transformation in the supply chain context: the role of structural social and human capital
Purpose Digital transformation (DT) and supply chain resilience have received increasing
attention. Structural social capital (SSC) and human capital (HC) have recently been …
attention. Structural social capital (SSC) and human capital (HC) have recently been …
The role of structural social capital in driving social-oriented sustainable agricultural entrepreneurship
Sustainable agriculture and structural social capital (SSC) have emerged as critical players
in socioeconomic recovery and sustainable food supply chains. Therefore, implementing …
in socioeconomic recovery and sustainable food supply chains. Therefore, implementing …
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Purpose Scholars have paid considerable attention to the importance of brand loyalty of
durable consumer products in developed markets. However, no study has investigated the …
durable consumer products in developed markets. However, no study has investigated the …
What drives product involvement and satisfaction with OFDs amid COVID-19?
M Das, M Ramalingam - Journal of Retailing and Consumer Services, 2022 - Elsevier
Online food delivery services (OFDs) have gained the attention of researchers due to the
rapid growth of society. With COVID-19 wreaking havoc on markets worldwide, it compelled …
rapid growth of society. With COVID-19 wreaking havoc on markets worldwide, it compelled …
Sustainable agribusiness entrepreneurship during the Covid-19 crisis: the role of social capital
Purpose The crucial action program of United Nations is sustainable development. In the
context of lockdown and food supply chain disruptions in many developing countries due to …
context of lockdown and food supply chain disruptions in many developing countries due to …
Electronic word of mouth on social networking sites: What inspires travelers to engage in opinion seeking, opinion passing, and opinion giving?
The rise of social media in the digital era has revolutionized the travel and tourism industry.
Some people post their feedback about the places they visit on the internet, while others …
Some people post their feedback about the places they visit on the internet, while others …
How does ethical climate enhance work–family enrichment? Insights from psychological attachment, psychological capital and job autonomy in the restaurant industry
Purpose This study aims to propose a conceptual model that examines the role of ethical
climate on work–family enrichment in the restaurant industry, which is one of the most …
climate on work–family enrichment in the restaurant industry, which is one of the most …
Does source credibility matter in promoting sustainable consumption? Developing an integrated model
Purpose This paper aims to explore the role of source credibility while purchasing
environment-friendly products using Ajzen's (1991) theory of planned behavior as …
environment-friendly products using Ajzen's (1991) theory of planned behavior as …