Impact of Social Media Marketing on Brand Equity of Small & Medium-sized Enterprises (SMEs) in UAE
K Ali - European Journal of Business and Strategic …, 2023 - iprjb.org
Purpose: To investigate the impacts of SMM on brands equity of SMEs in UAE. Methodology:
We administered a survey using SurveyMonkey. com to select 50 participants, with a …
We administered a survey using SurveyMonkey. com to select 50 participants, with a …
[PDF][PDF] Digital Marketing and its Challenges in Emerging Marketing
E Melese, A Kumar - Marketing Strategies and Challenges for Emerging - researchgate.net
The extensive use of the internet makes businesses have new advertising and emerging
channels. In the emerging market (eg India, China, and Indonesia), the trends of online …
channels. In the emerging market (eg India, China, and Indonesia), the trends of online …