Social critics and scholars have disparaged advertising for its role in negatively influencing
social relations in American society. This paper suggests the contrary. Advertising can …

In his classic work, Distinction (1984), in which he first proposes the concept of cultural
intermediaries, Pierre Bourdieu considers attitudes towards food and drink as well as eating …

Discussions of marketing evolution appear to repeat the notion that the production, sales
and marketing orientations evolved episodically. This periodization culminates with the …

In this thesis I address oversights in the socio-cultural understanding of the brand by
demonstrating the failings of three prevailing views. First, the brand is commonly captured …

This article reflects an evolving anthropologist's marketing career during the 1970s, before
anthropology was truly welcomed as contributor to business strategy. I worked on several …

This chapter explores the ways in which qualitative ethnographic research can reveal the
positive aspects of consumer relationships with products, brands, and services that might …

This chapter explores the ways in which qualitative ethnographic research can reveal the
positive aspects of consumer relationships with products, brands, and services that might …