Purpose This paper aims to measure the intention to use digital marketing strategies to
enhance the performance of tourism business as well as the extent of digital renovation …

Purpose The academic background of tourism marketing dates back to the 1960s. There
had been a slight increase in its capacity until the early 1990s. However, since then, it has …

Content marketing is becoming an important trend in the tourism industry and is attracting
the attention of many stakeholders. Previous studies have sporadically highlighted only …

Digital nomads are engaged in a complex quest to select their next destination. In this
context, user-generated content (UGC) on social media is a pivotal source to glean insights …

1, 2Latvia University of Life Sciences and Technologies Abstract. Digital transformation and
the concept of industry 4.0 has revolutionized the tourism industry in recent decades and …

This study built its premise upon the notion that digital technologies have created new
bridges for communication between tourists and marketers. The study aims to determine the …

W artykule przedstawiono badanie mające na celu ocenę skuteczności i długoterminowej
użyteczności strategii marketingu cyfrowego do kształtowania zachowań konsumentów na …

A Study of Utility and Feasibility of Various Digital Marketing Tools in Lead Acquisition, Lead
Nurturing and Client Engagement. This research is to make an attempt to understand the …

This study aimed to provide an assessment of marketing on international business and to
organize and classify the literature on marketing in order to clarify the importance of this tool …

This study aims to analyze how park households perceive the economic, socio-cultural, and
environmental impacts of ecotourism in Simien Mountain National Park (SMNP), Ethiopia …