Purpose This study explored the impact of environmental awareness, knowledge, habits,
attitudes, subjective norms and perceived behavioural control on purchase intention towards …

Concerns about the environment began to rise as various issues such as littering increased.
Littering is one of the problems involving the environment, and higher education campuses …

This study explores consumers' behaviour regarding sustainable mobility options. A mixed‐
methods approach was adopted to examine the impact of bio‐altruistic values, egoistic …

With the proliferation of technological tools and the advancement in electronic devices and
accessories, consumers across the world are changing and upgrading their electronic …

Purpose Today, the global market for “clean” vehicles is generating double-digit growth
annually. However, in most emerging or Islamic countries, sales of such cars remain at a …

Purpose In response to scholarly calls, the study aims to extend and magnify the existing
understanding by unravelling the differential impact of anticipated emotions on green …

This study is the first to examine a serial mediation model that includes environmental
concern, self-green image congruence, green brand trust, and green purchase intention …

Reynaldo Bautista, Jr., Rayan Dui, Luz Suplico Jeong*, and Miguel Paolo Paredes De La
Salle University, Philippines* luz. suplico@ dlsu. edu. ph consumption research, the VBN …

Penelitian ini bertujuan untuk menguji pengaruh environmental knowledge dan
environmental concern terhadap green purchase intention pada generasi milenial …

Tujuan penelitian ini adalah untuk mengetahui pengaruh green brand knowledge dan
environmental concern terhadap green purchase intention melalui green attitude pada …