The literature on destination marketing and management has expanded rapidly in recent
years and much of this growth has focused on attempting to understand the dynamics of the …

Through a rigorous systematic narrative literature review process, this paper investigates the
complexities of destination branding for small tourism businesses in regional areas …

Primary tourism products are key draw cards which attract tourists to particular destinations.
The diversification, intensification and linkage of these products can be crucial for the …

Tourism loyalty is a key topic that has been covered in literature mainly from a very
homogenous perspective. This study analyses horizontal loyalty (consumer's loyalty divided …

Within the extensive body of literature on sustainable tourism (ST), its successful
implementation is an emerging and important theme. The lack of or ineffective stakeholder …

The 12th Edition of Tourism: Principles, Practices, Philosophies explores major concepts in
tourism, what makes tourism possible, and how tourism can become an important factor in …

The tourism industry is vulnerable to disasters due to its heavy dependence on natural
resources. Despite growing studies on tourism disaster management, little research has …

Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the
principles and practice of marketing as they are increasingly being applied in the global …

Stakeholder collaboration is acknowledged as an important part of tourism destination
planning and management. However, not all destination stakeholders have the same level …

Purpose This study aims to confirm the expected impact of coronavirus (COVID-19) related
to perceived travel risk on the likelihood of tourists to visit a destination. It then aims at …