The authors review the behavioral underpinnings of consideration set formation and revisit
the theoretical and empirical evidence that led them to develop an individual level model of …

Consumers often choose products by first forming a consideration set and then choosing
from among considered products. When there are many products to screen (or many …

We study the identification of the search method consumers use when resolving uncertainty
in the prices of alternatives. We show that the search method—simultaneous or sequential …

Social tags are user-defined keywords associated with online content that reflect consumers'
perceptions of various objects, including products and brands. This research presents a new …

The authors test methods, based on cognitively simple decision rules, that predict which
products consumers select for their consideration sets. Drawing on qualitative research, the …

Greedoid languages provide a basis to infer best-fitting noncompensatory decision rules
from full-rank conjoint data or partial-rank data such as consider-then-rank, consider-only, or …

If customers do not consider your product, they can't choose it. There is evidence that 80% of
the uncertainty in choice models can be explained by simply knowing the consideration set …

Several two–stage choice models (consideration stage plus choice stage) have been
proposed in the marketing literature. We extend this literature by developing a more general …

The theory of risk already has its traditions. A review of its classical results is contained in
Bohlmann (1909). This classical theory was associated with life insurance mathematics, and …

It is suggested to tackle unsolved methodological problems in preference mapping by taking
account of the behavioural processes underlying preference formation. To this end an …