Influence of robot anthropomorphism on consumer attitudes toward restaurants and service providers

Y Qian, X Wan - International Journal of Hospitality Management, 2024 - Elsevier
We conducted this study to investigate the influence of robot anthropomorphism on
consumers' attitudes toward restaurants and service providers, focusing on the moderating …

Breaking the vertical barrier: effects of vertical direction and rotation of an English loan brand name on product evaluation

J Park, M Zhang, S Yoo, HG Kwon - Asia Pacific Journal of Marketing …, 2024 - emerald.com
Purpose This study investigates the effects of vertical direction and rotation of English loan
brand names in East Asian languages (Chinese and Korean) on processing fluency …

Unlocking the secrets of green semiotics: The revolutionary power of eco-symbols in transforming consumer perceptions and catalyzing behavioral shifts in emerging …

W Worakittikul, C Saenwerm, P Naruetharadhol - Plos one, 2024 - journals.plos.org
This study delves into the intriguing dynamics between green semiotics and brand
experiences, examining how elements like color, image, logo, and font not only shape brand …

The influence of Chinese typography on information dissemination in graphic design: based on eye-tracking data

W Chen, J Yang, Y Wang - Scientific Reports, 2024 - nature.com
The arrangement of Chinese characters has a significant impact on the visual effect and
information dissemination in graphic design. In traditional Chinese layout, vertical …

Linguistic landscape of restaurants in a tourist city: do outdoor signs represent menus?

AN Hazaea, A Alfaifi, BBMA Al-Sofi - International Journal of Tourism …, 2024 - emerald.com
Purpose This study aims to examine the language choices of outdoor signs and menus in
addition to the functions of outdoor signs in restaurants in a Saudi tourist city, Abha. The …

Understanding the Value in Operational Decisions: The Legacy of a Food and Wine Life

DG Schoffstall, C Rabb, S Malik… - Journal of Hospitality & …, 2024 - journals.sagepub.com
Inside the operational decisions case study readers will find Catherine's, a small restaurant
with a simple but well delivered menu and an extraordinary wine list for such a small …

[引用][C] Signage for social inclusion of slum dwellers in Uganda: a case of kabalagala-kikubamutwe in Kampala district

A Lubega - 2023 - Kyambogo University [unpublished …