Design and competitive edge: A model for design management excellence in European SME's

B Borja de Mozota - 2002 - bura.brunel.ac.uk
This article suggests to use the conceptual model of Michael Porter Value Chain in order to
integrate all the variables that explain the mechanism of value creation through design. The …

Structuring strategic design management: Michael Porter's value chain

BB de Mozota - Design Management Journal (Former Series), 1998 - Wiley Online Library
AS A RESOURCE, design management has an impact on a broad range of organizational
activities. Brigitte Borja de Mozota conceptualizes this diversity in a framework, built on the …

Engineering is design and only design-Part I: the value of making a distinctive sign

GD Putnik, Z Putnik, P Pinheiro, C Alves - Procedia CIRP, 2022 - Elsevier
The paper addresses the question: what is engineering? We intuitively know engineering
applications such as manufacturing, production, industry, management, business. The …

Organizational Transformation Through In-House Service Design: A Case Study of a Multinational Manufacturing Corporation

K Korpikoski, S Miettinen - Service Design for Emerging Technologies …, 2023 - Springer
Abstract Service design is increasingly being applied as a practice in the area of
manufacturing industry (Costa et al, Des Stud 55: 112–145, 2018). It has a growing and …

The Challenges of In-House Service Design in Organizational Transformation: A Case Study of a Multinational Manufacturing Corporation

K Korpikoski - Service Design for Emerging Technologies Product …, 2023 - Springer
As a human-and customer-centric methodology and development practice, service design
inevitably starts affecting service systems and organizations (Yu and Sangiorgi, J Serv Res …

Organizational transformation through service design: the journey towards human-and customer-centricity

K Korpikoski - 2023 - lauda.ulapland.fi
Over the past decade, service design has become more common in the manufacturing
industry. As a human-and customer-centric development methodology, service design …

[PDF][PDF] What is design?: an empirical investigation into conceptions of design in the community of design stakeholders

PH Micklethwaite - 2002 - eprints.hud.ac.uk
This thesis describes a project investigating conceptions of design in the community of
design stakeholders. A'democratization of design'is identified, in terms of a widened mode of …

Consultancy designer involvement in new product development in mature product categories: Who leads, the designer or the marketer?

F Maciver, A O'Driscoll - 2010 - dl.designresearchsociety.org
This research sets out to uncover how design is contributing more intensively to new product
development. More precisely, it aims to understand the growing involvement of designers …

Comprehending the evolving leadership role of the consultant designer in the new product development process in mature product categories

F Maciver - 2011 - arrow.tudublin.ie
Seismic shifts in 21st century market conditions–globalisation, immediate digital
communications, rapidly developing technologies, an ever more sophisticated …

Design as an echo of complexity in a designed world-A reflection on design

P Pinheiro, GD Putnik, Z Putnik, C Alves - Procedia CIRP, 2022 - Elsevier
The design process is unrepeatable, dynamic, fluid, and dependent on the context mood. It
is part of an ever-changing social system. The purpose of design is to create, to bring out …