Advances in international marketing

SP Douglas, CS Craig - International Journal of Research in Marketing, 1992 - Elsevier
The decade of the'80s was characterized by rapid internationalization of business, both in
response to, and further accelerating the globalization of the business environment. As a …

International market selection: measuring actions instead of intentions

N Alexander, M Rhodes, H Myers - Journal of services marketing, 2007 - emerald.com
Purpose–This paper aims to consider factors that determine the direction of international
market selection. It does this with specific reference to service companies operating in the …

Negative symbolic consumption and consumers' drive for self‐esteem: The case of the fashion industry

EN Banister, MK Hogg - European Journal of Marketing, 2004 - emerald.com
Self‐esteem is an important motivational drive for consumption involving both the
acceptance and rejection/avoidance of symbolic goods. This paper examines the …

[图书][B] Der Handel: Grundlagen-Management-Strategien

L Müller-Hagedorn, W Toporowski, S Zielke - 2012 - books.google.com
Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren
mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …

Internationalization of retailing operations

JA Dawson - Journal of marketing management, 1994 - Taylor & Francis
International retail operations may be defined as the operation, by a firm or alliance, of
shops, or other forms of retail distribution, in more than one country. Such operations have …

The retail internationalisation process

N Alexander, H Myers - International marketing review, 2000 - emerald.com
Considers the development of international retail thought and the need for an integrated
conceptual approach to the process of retail internationalisation. The paper considers the …

The role of store image in retail internationalisation

S Burt, J Carralero‐Encinas - International Marketing Review, 2000 - emerald.com
Argues that for many retailers, competitive advantage in the home market has been based
upon the development of strong store and corporate images as retailers strive to develop …

[HTML][HTML] Internationalization and digitalization: Their differing role on grocer and non-grocer retailer performance

G Batsakis, V Theoharakis, C Li, P Konara - Journal of Retailing, 2023 - Elsevier
This study investigates the interplay between two critical phenomena in retailing, ie,
internationalization and digitalization, while accounting for retail sector differences. On one …

Brands without boundaries–the internationalisation of the designer retailer's brand

CM Moore, J Fernie, S Burt - European Journal of Marketing, 2000 - emerald.com
Addresses an area which has been neglected in the international retailing literature; the
internationalisation of the fashion designer's brand. Initial exploratory research revealed that …

Psychic distance and the performance of international retailers–a suggested theoretical framework

J Evans, A Treadgold, FT Mavondo - International marketing review, 2000 - emerald.com
Research into firm internationalisation has identified psychic distance as a key factor in
explaining variations in both expansion patterns and organisational performance. Despite …