The travel and tourism industry is seeking to achieve consistently seamless experience for
customers to stay connected with brands. This study offers an analysis of the interconnected …

Digital evolution has greatly affected the tourism industry, bringing new challenges and
opportunities to accommodation facilities. Literature confirms that new technologies allow …

Bilgi ve iletişim teknolojilerindeki hızlı gelişmeler hem geleneksel pazarlama faaliyetlerinde
hem de müşteri davranışlarında temel değişikliklere neden olan potansiyel pazarlama …

The purpose of this study is to examine whether an organization can create customer
engagement by practicing market orientation, personalization and using multi-channel …

Today, tourism is an important source of income particularly for rural areas and local
communities. Because of the immense benefits of tourism for rural development, special …

While the importance of distribution has been recognised in tourism literature, the research
has been approached mainly from the perspective of supply, with very little attention given to …

Marketing mix is one of the important topics in tourism marketing. The marketing mix is very
important in the process of planning and developing tourist destinations. The purpose of this …

The hospitality industry in Ireland is growing, and boutique hotels are becoming increasingly
popular. Boutique hotels are characteristically different to mainstream hotels, and therefore …

Choosing the financial supply is one of the most important decisions for providing optimal
structure that can be effective for firm value and stocks market of companies. Therefore …

This research aims to explore the relationship between green marketing and hotel image in
Hurghada and Sharm El Sheikh. This study employed snowball sampling approaches to …