Unlike any other city, Dubai is proactive in foreseeing the congestion issue popular among
the cities. Therefore, the government has embarked on implementing the smart city agenda …

The uniqueness of tourism destination is informed by tourism business actors to the world
community as the branding to attract the tourist has not been done optimally. The objective …

City branding refers to a government initiative to highlight a local region's distinctiveness
and competitive strengths to increase citizen satisfaction and pride, attract tourists and …

This chapter focuses on an analysis of the communicative marketing strategies carried out
by Spanish small and medium-sized enterprises (SMEs) through their digital media …

Merger merupakan salah satu strategi perusahaan untuk membangun kekuatan
meningkatkan keunggulan bersaing. Keunggulan bersaing diperlukan perusahaan untuk …

La comunicación integrada de marketing es un tema que apuesta por la combinación de
canales, disciplinas y herramientas para anunciar con eficacia un mensaje claro …

This study aims to analyze the strategy for developing the potential of tourism places in
Jember Regency, East Java. This study focuses on activities to analyze strategies that can …

ABSTRAK Integrated Marketing Communication (IMC) merupakan salah satu aspek penting
dalam komunikasi pemasaran modern dan dinilai lebih efektif serta efisien. Strategi …

Brand awareness is an important element in brand equity that indicates consumer
knowledge of the existence of a brand. In building brand awareness, many companies use …