The authors review the progress of three rapidly growing macro management literatures—in
technology innovation, entrepreneurship, and strategic management—that have in common …

Investigating the ambidextrous effects of its proactive and responsive dimension offers a
fresh perspective on market orientation. Drawing upon the ambidexterity literature, the …

Abstract Purpose of Study: This paper aims to assess three selected marketing parameters
that can influence marketing performance. Methodology: An empirical study analysis was …

The interactional, interdependent, and dynamic nature of value co-creation has made value
management in business relationships a particularly challenging issue for both …

The aim of this study is to analyze the effect of entrepreneurial innovativeness orientation,
product innovation, and value co-creation on marketing performance. Handicraft firms in …

This study assesses the value capture of a result-oriented Product-Service System offer that
constitutes a post-harvest solution. Applying the reinforcement learning reward system and …

Although initial public offering (IPO) survival is a well-studied phenomenon, the
combinations of organizational orientations and strategic emphases that lower the odds of …

The importance of the fair appropriation of co-created value in business relationships has
been widely emphasised in the literature. However, in business relationships, value can be …

A firm's strategic emphasis on value creation versus appropriation, which is typically
reflected in its resource allocation between R&D and advertising, is a central corporate …

Despite its importance, for micro, small, and, medium-sized enterprises (MSMEs), the impact
of new service development performance (NSDP) on organizational performance (OP) and …