Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

Environmental degradation is increasingly attracting the attention of public opinion;
however, the rise in environmental concern is not accompanied by a parallel growth of …

This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

Purpose The purpose of this paper is threefold: to assess the impact of green brand
positioning, consumers' attitude toward green brands, and green brand knowledge on green …

Purpose This study aims to investigate Muslims' online infaq intention during COVID-19
deadly outbreak. This study examined the model comprising two major theories, namely, the …

Sustainability of the environment has become pivotal in the modern world, and there have
been enormous efforts by the world leaders and organizations to reduce the effects of …

Green purchase behaviour is an increasingly important topic, gaining much attention. A
review of current literature reveals that the relationship between green attitudes and green …

A growing area of marketing research has surfaced in the past 20 years at the nexus of
marketing and sustainability. However, a review of marketing literature shows that this field …

The purpose of this study was to examine the moderating effect of attitude toward green
brand on green brand positioning and repurchase intention of environmentally friendly …

Abstract The Theory of Planned Behavior (TPB) is a highly influential framework for studying
human action. Research applying the TPB often follows the assumption that the framework …