The current sustainability concerns affect visitors' behavior and competitiveness of
destinations. For these reasons, the destinations need sustainable and innovative branding …

The offer of a wide range of services has given consumers several options to meet their
needs. Therefore, in coherence with the competition between companies, they need to …

In the last few decades, the thematic literature and the evidence worldwide show that
tourism activity is highly relevant and vital for numerous reasons. First, it has a significant …

Wellness tourism is rising due to more people's desire for physical, psychological, and
spiritual enhancement. The main trends are individual programs for health and beauty …

This research aims to evaluate the effects of “branding” on client satisfaction and loyalty
within the framework of marketing management studies. As a result, brand image and …

Tourism contributes substantially to economies and employment opportunities. In recent
years, sustainable tourism has gained prominence, seeking to harmonize economic growth …