Governance and design of digital platforms: a review and future research directions on a meta-organization
The burgeoning digital-platforms literature across multiple business disciplines has primarily
characterized the platform as a market or network. Although the organizing role of platform …
characterized the platform as a market or network. Although the organizing role of platform …
Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
The authors review 50 empirical retailing research papers that have appeared over the last
20 years to take stock of what we know, need to know better, and do not know yet about …
20 years to take stock of what we know, need to know better, and do not know yet about …
The omnichannel continuum: Integrating online and offline channels along the customer journey
SA Neslin - Journal of retailing, 2022 - Elsevier
This paper provides a framework for conceptualizing omnichannel integration as a
continuum, identifies phenomena that determine how firms should position along that …
continuum, identifies phenomena that determine how firms should position along that …
How to govern the big data discriminatory pricing behavior in the platform service supply chain? An examination with a three-party evolutionary game model
In recent years, the big data discriminatory pricing (BDDP) behavior of the service platform
has recurrently appeared in the platform service supply chain, which is considered as a …
has recurrently appeared in the platform service supply chain, which is considered as a …
Information sharing on retail platforms
Problem definition: This paper studies the information-sharing strategy for a retail platform
on which multiple competing sellers distribute their products. Academic/practical relevance …
on which multiple competing sellers distribute their products. Academic/practical relevance …
Platform vs. Manufacturer: Who should implement innovation in e-commerce supply chains?
With increasing investments in technology innovations, such as artificial intelligence and
augmented & virtual realities, e-commerce grows faster than ever before. In this paper, we …
augmented & virtual realities, e-commerce grows faster than ever before. In this paper, we …
Exploring the role of omnichannel retailing technologies: Future research directions
Technological advances allow the development of an omnichannel strategy to create a
seamless experience for customers. This study has adopted a systematic literature review …
seamless experience for customers. This study has adopted a systematic literature review …
The different phases of the omnichannel consumer buying journey: a systematic literature review and future research directions
In recent decades, retail has been faced with a challenging scenario, resulting from the
digital transformation driven by advances on the internet that has transformed retail business …
digital transformation driven by advances on the internet that has transformed retail business …
Innovations in retail delivery: Current trends and future directions
Spurred on by the transition to omnichannel retailing and advances in technology, retail
delivery process has seen many innovations in recent years. The delivery process, broadly …
delivery process has seen many innovations in recent years. The delivery process, broadly …
The long-term and spillover effects of price promotions on retailing platforms: Evidence from a large randomized experiment on Alibaba
Dynamic pricing through price promotions has been widely used by online retailers. We
study how a promotion strategy, one that offers customers a discount for products in their …
study how a promotion strategy, one that offers customers a discount for products in their …