Purpose Metaverse technology is of interest to researchers and practitioners in tourism and
hospitality. The metaverse offers tourists the capacity to enjoy unprecedented tourism …

Travel vlogs are popular, but how audiences get involved while watching remains unclear.
This study explored audience involvement along with expressions of travel intention. A …

This study analyzes, in a generational context, the influence of young consumers' external
and internal variables on their e-loyalty to tourism sites. Using a large sample and …

This study aims to examine the effect of destination image, perceived risk, and perceived
constraints on the behavioral intention of international tourists to revisit Pakistan. The study …

The study applied the concept of parasocial interaction (PSI) to TV programs to identify
whether it triggers a young audience's travel intentions. Although viewing documentary …

Cultivating tourists' environmentally responsible behavior is critical for coastal tourism
destinations to remain competitive. Building upon the extended 'cognitive-affective …

Purpose In view of the influences of online videos on the cultural tourism industry, this study
aims to explore the mechanisms triggered by watching online video behaviors of fans. This …

Cultural media, film, and television works can increase the popularity of the image of tourist
destinations, thereby promoting the sustainable development of the tourism industry and …

This study examines how internet memes, as an increasingly relevant and conceptually
distinctive type of user-generated content (UGC), represent Thailand's destination image …

The bullet-screen function is an augmented comment feature that has been adopted by the
majority of Over-the-Top (OTT) services to foster users' interaction and watching experience …