The use of visual elements based on color, texture, and shape in semiotics is known as a
sign or symbol. The strength of the use of these elements is driven by the consumer …

Technology is an instrument that is one of the determinants of a business's success. All
information is readily accessible anywhere and at any time. The advancement of technology …

The digital era has revolutionized human lifestyle significantly, as internet makes the world
seem limitless without boundaries. Web series is one form of new media that emerged from …

Saat ini, dengan berkembangnya media internet, bermunculan media-media baru yang
mempromosikan produk-produk dari berbagai perusahaan. Salah satunya adalah web …

Penelitian ini meneliti penggunaan bahasa dan gaya copywriting pada akun Instagram@
telkomselnow dalam membangun identitas merek mereka. Dengan semakin meningkatnya …

Internet users are getting higher, affecting the marketing strategy undertaken. One of them is
the emergence of web series advertising as the innovation for a product marketing strategy …