This study's primary objective is to analyse how consumers evaluate product packaging in
two distinct phases of the consumer decision‐making process: at the moment of acquisition …

This research aimed to examine the effects of product packaging on purchase intention
through the mediating role of brand image, with the example of Phuc Long's packaged tea …

The psychology of color and quality logo design often make certain products considered to
have a good brand personality in the minds of consumers, on the other hand, a product that …

Packaging is a wrapping of product that holds the information regarding product and the
manufacturer of a product. Package becomes an ultimate selling proposition stimulating …

The issue on halal currently becomes a global trend. As a matter of fact, it has also become
the lifestyle of Muslims around the world including Indonesia, a country with the largest …

Each and every business firm of the world wants to make their customer loyal towards their
company product. But not only one factor is responsible for the loyalty of customers. This …

This paper provides a value proposition and a development model of customer value based
on consumer perceived quality to utilize branding and packaging for a particular perishable …

The purpose of this study is to analyze which one is considered more important by Muslim
consumers when they make a purchase decision, halal label or product quality? Wardah …

Keunikan kemasan dan bahan kemasa yang berkualitas seringkali menjadikan produk
tertentu dinilai memiliki citra merek yang baik di benak konsumen, sebaliknya produk yang …

Objectives: To study the packaging impact on consumer buying behavior in district Bhakkar,
Pakistan. Ideal packaging is important as business success depends on anticipated selling …