This study investigated the impact of online product reviews on consumers purchasing
decisions by using eye-tracking. The research methodology involved (i) development of a …

The virtual brand community has become an important marketing tool for companies. A
successful brand community marketing strategy should attract a large number of consumers …

Impulsive online buying is receiving more attention. This study finds that certain
characteristics of online reviews lead consumers to buy impulsively online. Three constructs …

Online reviews are becoming increasingly important for the diffusion of new products. Based
on the content of online reviews on JD. com, the study utilizes the Latent Allocation model to …

Mining user satisfaction decision stages from online reviews is helpful for understanding
user preferences and conducting user-centered product improvements. Therefore, this study …

Online reviews play a crucial role in shaping buyers' purchase decisions. However, previous
research has highlighted the existence of self-selection biases among buyers who …

Consumers evaluate the helpfulness of online reviews using both characteristics of the
review and the reviewer. We explore whether online review length signals latent information …

Online product information (OPI), which is a combination of vendor-supplied product
information (VSPI) and online reviews, has become of intense interest to business …

Product returns pose a significant challenge for online retailers, primarily due to consumer
uncertainty, both before and after the purchase. These uncertainties may stem from factors …

Customers are increasingly using online reviews in their purchase decision-making
processes. As sellers benefit from displaying several reviews with favorable ratings, many …