As part of a business strategy, effective competitive research helps businesses outperform
their competitors and attract loyal consumers. To perform competitive research, sentiment …

Big data analytics (BDA) in supply chain management (SCM) is receiving a growing
attention. This is due to the fact that BDA has a wide range of applications in SCM, including …

The aim of this research is to examine the impact of service quality on customer satisfaction
in the post pandemic world in auto care industry. The car care vendor in the study made …

Successful marketing and promotion strategies achieve customer development, profitability,
and long-term company success. Present markets become more competitive through …

The age of big data analytics is now here, with companies increasingly investing in big data
initiatives to foster innovation and outperform competition. Nevertheless, while researchers …

The rapidly growing interest from both academics and practitioners in the application of big
data analytics (BDA) in supply chain management (SCM) has urged the need for review of …

Purpose Despite the current progress in realizing how Big Data Analytics can considerably
enhance the Sustainable Manufacturing Supply Chain (SMSC), there is a major gap in the …

The continuously growing amount of available data has accelerated the emergence of
numerous business intelligence applications that are summarized under the term Big Data …

Sustainable supply chain management has been an important research issue for the last
two decades due to climate change. From a global perspective, the United Nations have …

This study aims to investigate the hotel selection differences among different types of
travellers through online hotel reviews. Specifically, the study performs a detailed …