This completely revised second edition of the best-selling text presents an up-to-date,
comprehensive introduction to persuasive communication and attitude change. Employing …

Health misinformation could distort people's health perceptions and related behaviors.
Combating such misinformation has become the common concern of the whole society …

Effective communication increases support for policy measures. This article argues that a
narrative that portrays a policy's target group as a hero is most effective in generating …