Neuromarketing is the application of neuroscience to the understanding of consumer
preferences toward products and services. As such, it studies the neural activity associated …

One of the biggest questions in today's market is what drives consumers to decide on one
product instead of another; therefore there is a growing interest in understanding how brain …

In the last decade, neuroscience has informed the marketing science in meaningful ways
and the interaction between both of these sciences has helped in generating deeper …

The demand and offer of recreational activities on farms has increased over the last decades
and promises increased growth in the future because of the benefits it brings to farmers and …

─ Abstract─ Wearable activity-tracking devices such as pedometers, fitness bands and
watches, heart-rate monitoring chest straps and armbands, various types of activity-sensing …

Software Product Management Page 1 Software Product Management Hans-Bernd Kittlaus
The ISPMA®-Compliant Study Guide and Handbook 2nd Edition Page 2 Software Product …

Purpose The purpose of this paper is to develop and validate a multi-dimensional scale to
measure retail brand experience. Design/methodology/approach Literature review and open …

A growing body of research testifies that humans naturally deduce certain images from
auditory cues as they do from visual cues. In the context of branding, this paper bridges two …

Digital SMEs Village is a program initiated by Telekomunikasi Indonesia. The program is
expected to grow entrepreneurial spirit among business actors, as well as to facilitate …

This paper presents a critical review and synthesis of the extant literature which underscores
the complexities of conceptualising and measuring the synergies created by brand, retailer …