Using social media marketing in the digital era: A necessity or a choice

MT Khanom - International Journal of Research in Business and …, 2023 - ssbfnet.com
Today is the era of digitalization. Nowadays, people prefer to attach their lives to social
media presence on Facebook, Instagram, Twitter, YouTube, and LinkedIn. Hence …

[PDF][PDF] The Role of UIN Alauddin Makassar Library in Supporting MBKM Program

T Mathar, H Hijrana, H Haruddin… - Proceedings of the …, 2021 - researchgate.net
An academic library plays important roles in supporting teaching, research, and learning
activities in the institution. All services that the academic library provides must adapt to …

Factors influencing the use of social media by academic librarians in Zimbabwe: a UTAUT model analysis

B Chiparausha, OB Onyancha… - … Knowledge, Memory and …, 2022 - emerald.com
Purpose This study aims to examine the use of social media by academic librarians at
universities in Zimbabwe with particular focus on the application of the four key constructs of …

Technology usage of off-campus undergraduates for library social media engagement

AJ Adetayo, OA Adeleke, AA Adekunmisi… - Journal of Electronic …, 2023 - Taylor & Francis
This study aimed to explore the technology usage of off-campus undergraduate students for
library social media engagement. A cross-sectional survey was conducted among 245 off …

[PDF][PDF] Application of digital marketing tools in the context of library services marketing in modern era

H Mondal - Change in Librarians Core Competencies during the …, 2022 - researchgate.net
Marketing may be a term that doesn't typically return to mind once thinking of library
operations, however in a very speedily increasing digital atmosphere; marketing has …

O papel dos elementos-chave na construção e gestão da marca pessoa: um estudo sobre a perceção dos influenciadores digitais

BS Azevedo - 2024 - comum.rcaap.pt
Com o avanço da tecnologia e a popularização das redes sociais, o mundo digital tornou-se
num espaço cada vez mais relevante para os indivíduos, permitindo que estes construam a …

Social Media and Personalized Mobile Application: The Future of Reference Services in Academic Libraries

SN Umeozor - American Journal of Education and Information …, 2022 - jddamc.org
This study was undertaken to evaluate the need for a library mobile application dedicated to
reference services in academic libraries. The paper proposed the design and use of a …

The Use of Social Media Networks to Market Information Services at the University of Zululand Library.

T Sibiya, P Dlamini - Mousaion, 2023 - journals.co.za
Social media networks (SMNs) are now a new technology platform strategically used across
the world by libraries to market their library products and services. This study aimed to …

[PDF][PDF] Penggunaan Media Sosial dan Perilaku Pencarian Informasi Mahasiswa Ilmu Perpustakaan dan Informasi dalam Pembelajaran

L Rahmi, RJ Fakhlina, R Daulay - Literatify: Trends in …, 2023 - journal3.uin-alauddin.ac.id
Penggunaan Media Sosial dan Perilaku Pencarian Informasi Mahasiswa Ilmu Perpustakaan dan
Informasi dalam Pembelajaran Page 1 Special Issue of Conference Papers Hybrid International …

Application of Social Media in Library and Information Science Area: A Bibliometric Study

L Rout, MK Acharya, S Acharya - Qualitative and Quantitative …, 2023 - qqml-journal.net
The report shows the 17-year growth of social media research in library and information
science. The goal of the study was to determine the annual growth rate in the field of social …