Purpose The purpose of this research is to undertake a bibliometric analysis of digital
marketing research in small and medium enterprises (SMEs). The study examines papers …

The development of the Internet and the implementation of traditional marketing strategies
have given rise to the emergence of digital marketing strategies exploited both by SMEs and …

This empirical research aims to test and prove the effect of marketing strategy through digital
marketing on purchasing decisions and the brand image variable is a mediation. Data were …

In a volatile environment with huge opportunities for implementing digital technologies the
concept of customer loyalty needs further exploration. This paper examines the effects of …

The development and use of digital marketing strategies by entrepreneurs is a key element
of success for innovative projects. Moreover, effective execution of marketing intervention in …

Online presence is fast becoming a marketing hub for contemporary businesses. Often
known as digital marketing, the phenomenon offers several opportunities to businesses …

With the advancement of technology, the rate of replacement of unused electronic devices
by consumers has increased. Throwing away these devices wastes the scarce natural …

The impact of digital buying during COVID-19 situation in Bangladesh creates a vast number
of customers since staying at home availing products specially in aspects of branded …

Customer loyalty is often seen as one of the decisive factors in determining the fate of
organizations. In the age of digitization, organizations should think of advanced strategies to …

Organisations are consistently becoming more and more conscious about sustainability
issues that are being raised on various platforms by regulatory bodies and other social …