Why are people interested in money? Specifically, what could be the biological basis for the
extraordinary incentive and reinforcing power of money, which seems to be unique to the …

This paper reviews the role of parents in young people's financial socialization process.
Despite robust evidence illustrating the key role of parents in this process, parental …

We explore the power of behavioral economics to influence the level of effort exerted by
students in a low stakes testing environment. We find a substantial impact on test scores …

Over the last few decades behavioral economics has revolutionized the discipline. It has
done so by putting the human back into economics, by recognizing that people sometimes …

Acquiring the knowledge they need to organize new businesses is a life-long learning
process for nascent entrepreneurs, both before and during the organizing process. We …

Conceptualizations of children's and adolescents' knowledge about advertising and
persuasion have evolved considerably over the past three decades. However, empirical …

The authors assess the study of cognitive development and what it reveals about children's
ability to appreciate and cope with advertising. Whereas prior research on children and …

This is the first scholarly book to fully address the topics of the psychology of deceptive
persuasion in the marketplace and consumer self-protection. Deception permeates the …

The purpose of this paper is to revitalize consumer socialization as a topic of study by
presenting a critical review of the concept. The aim is to advance our current understanding …

People can get most of their needs broadly satisfied in two ways: by close communal ties
and by dealings with people in the marketplace. These modes of relating—termed …