Social norms are thought to spread through processes of collective contagion, requiring
multiple social contacts for diffusion. The spread of harmful social norms is heightened with …

Introduction This study tested the motivational power of inoculation to foster resistance to
conspiracy propaganda (9/11 Truth Movement), comparing inoculation effects across United …

Employing inoculation theory as a theoretical framework, we conducted an independent-
groups experiment (N= 150), comparing the effects of an inoculation treatment to a control …

Previous research suggests that attitudinal inoculation can confer resistance to violent
extremist propaganda. The present study aimed to strengthen and extend this rather scant …

This paper explores the potential to address mid-crisis communication needs in longitudinal
crises by using a paired renewal discourse and inoculation messaging strategy. While …

Catastrophes, often accompanied by loss in life and property, affect millions of people with
their devastating consequences. In response, leaders and practitioners have turned their …

Recent advancements in inoculation theory—a theory of resistance to influence—have
brought dynamic development, with implications on how media is processed, including …

Inoculation theory is a theory of resistance to influence that builds on analogous
relationships with medical vaccination. In short: Exposure to weakened forms of challenges …

Extensive research, predating and during the COVID-19 pandemic, demonstrates the rising
prevalence of anxiety and depression among Gen Z college students in the United States …