While there is general consensus that students are more or less participants in their
educational experiences, the relationship between student participation and satisfaction has …

We draw theoretical support from the concept of customer participation and cognitive
dissonance theory to investigate the moderating effects of the preference-related belief of …

En primer lugar debo dedicar este trabajo a mis padres, quienes me han enseñado el valor
de las cosas y que todo el esfuerzo no tiene límites cuando te propones alcanzar un sueño …

摘要拟人化作为新兴的营销课题" 在以往的研究中曾经从特定角度对这个概念进行过考察"
比如拟人化广告的效果" 拟人化产品设计对消费者感知的影响等# 但是时至今0" …

This research contributes with a theoretical and practical vision of the new perspective of
Customer Value Management (CVM) and its business implications. In fact, the purpose is to …

虚拟社区已经渗透到消费者日常生活的方方面面, 影响和改变着社区用户的信息获取和购买决策
. 研究表明, 用户参与知识贡献是虚拟社区平台赖以生存和持续发展的基础 …

在共创价值模式下, 企业与顾客角色发生变化, 顾客参与行为呈现出新的特点.
本文针对顾客参与行为的新变化, 构建顾客参与维度, 探索共创价值视角下顾客参与行为对顾客 …

In this research, we explore the negative consequences of engaging customer participation
through voting mechanisms. Specifically, we draw attention to the double risk of customer …

The customer is the integral part of a service process. Without him giving information or
contributing effort, a service cannot be created. The degree of this customer participation …

The present paper is an empirical paper based on an online survey conducted in the first
quarter of the year 2013. Preliminary findings were presented at an international conference …