Increasingly interactive touch-enabling technologies are mitigating the lack of haptic
information for products online. This paper explores how consumers' haptic traits …

Sensory Marketing offers a global view of the use of senses in marketing strategy based on
consumers' perception and behaviour. Integrating the company constraints and classical …

Sensory marketing is an emergent marketing paradigm in theory and practice (Hultén et al.,
2009; Krishna, 2011; Hilton, 2015). Individuals are using their five senses of vision, hearing …

Digital videos depicting the unboxing of new objects have become a lucrative revenue
stream in the YouTube economy and are beginning to attract critical interest from media …

Purpose Retail stores are required to provide a stimulating in-store experience for customers
and do this by developing various strategies. One strategy implemented by retailers is the …

Spas are places that enable mind, body and spiritual harmony, and are therefore
inextricably linked to the pursuit of health and wellbeing, as one of the most prominent forms …

Marketers spend a great deal on in-store sampling promotions, especially in the food
domain (Kantar Media Reports 2013; Nowlis and Shiv 2005; Parmar 2003)-and for good …

The purpose of this paper is to present the extended literature review on consumer
experiences in online and offline shopping environment leading to identification of key …

Pine and Gilmore (1998) identified a paradigm shift in the perception of economic value,
noting that experiences had emerged as the fourth step in the progression of economic …

There are more and more consumers who order products on the internet without having a
concrete purchase intention. Nevertheless, morally questionable and opportunistic product …