Purpose In recent years, customer engagement (CE) with brands, which has been shown to
yield enhanced firm sales, competitive advantage and stock returns, has risen to occupy a …

Though customer engagement (CE) is heralded as a strategic organizational imperative,
empirically derived insight into its nomological network remains sparse. Extending existing …

Customer engagement (CE) research has rapidly developed in recent years, with insight
being gleaned in such areas as CE conceptualization, valence, measurement, and …

Purpose Given the pressing global challenges underpinning the United Nations'
Sustainable Development Goals, marketing managers can no longer focus only on purely …

Responding to a call for research into storytelling within the nonprofit context, the paper
contributes to an emerging research conversation about communicating organizational …

The literature is consistent in stating that innovation helps in improving the performance of
nonprofit organizations (NPOs), highlighting how there remains the scope for further …

Volunteer choice of nonprofit organisation: an integrated framework | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Purpose This study aims to explore how businesswomen running micro and small
enterprises (MSEs) use social media (SM) to engage customers. The study also investigates …

ABSTRACT ORIENTATION: Nonprofit organisations (NPOs) play a key role in resolving the
challenges and inequalities prevalent in South Africa; however, turbulent events have led to …

Sustainable product life cycle management aims at minimizing the negative impacts on the
environment, society, and economy by managing different stages of a product's existence …