Remapping the sport brandscape: A structured review and future direction for sport brand research

BJ Baker, T Kunkel, JP Doyle, Y Su… - Journal of Sport …, 2022 - journals.humankinetics.com
Despite consistent interest in sport brands and the multitude of brands in the sport
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …

Residents' Major Sport Event Social Value: A Systematic Review of Theory

JT Bakhsh, M Taks, MM Parent - Event Management, 2023 - ingentaconnect.com
Residents' major sport event (MSE) social value is a central topic for event scholars and
managers. Despite its popularity, reviews have focused on empirical findings of impact …

Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits

RR Cayolla, M Escadas, R Biscaia… - International Journal of …, 2023 - emerald.com
Purpose The purpose of this research is to examine fans' perceptions of pro-environmental
sustainability initiatives promoted by a professional sport club and the ensuing effects on a …

Co-branding drivers between professional sport organizations and on-field sports apparel sponsors

H Abdolmaleki, S Mohammadi, M Babaei… - International Journal of …, 2023 - emerald.com
Purpose This study aims to investigate drivers of co-branding, and the relative strength of
these drivers within the Persian Gulf Pro League (PGPL). The study examines sport …

Creating shared value in banking by offering entrepreneurship education to female entrepreneurs

S Taskin, A Javed, Y Kohda - Sustainability, 2023 - mdpi.com
Apart from less entrepreneur-friendly banking services, a lack of entrepreneurial qualities in
entrepreneurs makes entrepreneurship challenging. As a result, banking experiences …

Modeling Residents' Mega Sport Event Social Value: Integrating Social and Economic Mechanisms

JT Bakhsh, M Taks, MM Parent - Journal of Sport …, 2023 - journals.humankinetics.com
Social value is the difference between monetized social impacts and related economic
investments. Stimulating positive social value is a leading concern and focus for sport event …

Exploring strategic multi-leveraging of sport tourism events: An action-research study

R Martins, M Mascarenhas, E Pereira - Journal of Destination Marketing & …, 2024 - Elsevier
Strategic planning of sport events should promote the maximisation of local communities'
benefits. Among other dimensions of interest to the host destination's stakeholders, given the …

Monetizing social value in sports clubs

X Mendizabal Leiñena, L San-Jose… - Sport, Business and …, 2022 - emerald.com
Purpose European elite professional basketball clubs do not pursue economic profit
maximization per se, but they also seek to create social value for stakeholders due to the …

How do stakeholders co-create value in a service ecosystem? Insight from mega-events

MC Mason, S Iacuzzi, G Zamparo, A Garlatti - Management Decision, 2024 - emerald.com
Purpose This paper looks at how stakeholders co-create value at mega-events from a
service ecosystem perspective. Despite the growing interest, little is known about how value …

A Typology of Circular Sport Business Models: Enabling Sustainable Value Co-Creation in the Sport Industry

A Gerke, J Fehrer, M Benson-Rea… - Journal of Sport …, 2024 - journals.humankinetics.com
There is a continuing interest in the relationship between sport and nature. As a new field,
sport ecology explores the impact sport has on the natural environment and how sport …