Remapping the sport brandscape: A structured review and future direction for sport brand research
Despite consistent interest in sport brands and the multitude of brands in the sport
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …
ecosystem, extant knowledge remains fragmented and unstructured. The purpose of this …
Residents' Major Sport Event Social Value: A Systematic Review of Theory
Residents' major sport event (MSE) social value is a central topic for event scholars and
managers. Despite its popularity, reviews have focused on empirical findings of impact …
managers. Despite its popularity, reviews have focused on empirical findings of impact …
Fans' perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
Purpose The purpose of this research is to examine fans' perceptions of pro-environmental
sustainability initiatives promoted by a professional sport club and the ensuing effects on a …
sustainability initiatives promoted by a professional sport club and the ensuing effects on a …
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
H Abdolmaleki, S Mohammadi, M Babaei… - International Journal of …, 2023 - emerald.com
Purpose This study aims to investigate drivers of co-branding, and the relative strength of
these drivers within the Persian Gulf Pro League (PGPL). The study examines sport …
these drivers within the Persian Gulf Pro League (PGPL). The study examines sport …
Creating shared value in banking by offering entrepreneurship education to female entrepreneurs
Apart from less entrepreneur-friendly banking services, a lack of entrepreneurial qualities in
entrepreneurs makes entrepreneurship challenging. As a result, banking experiences …
entrepreneurs makes entrepreneurship challenging. As a result, banking experiences …
Modeling Residents' Mega Sport Event Social Value: Integrating Social and Economic Mechanisms
Social value is the difference between monetized social impacts and related economic
investments. Stimulating positive social value is a leading concern and focus for sport event …
investments. Stimulating positive social value is a leading concern and focus for sport event …
Exploring strategic multi-leveraging of sport tourism events: An action-research study
R Martins, M Mascarenhas, E Pereira - Journal of Destination Marketing & …, 2024 - Elsevier
Strategic planning of sport events should promote the maximisation of local communities'
benefits. Among other dimensions of interest to the host destination's stakeholders, given the …
benefits. Among other dimensions of interest to the host destination's stakeholders, given the …
Monetizing social value in sports clubs
X Mendizabal Leiñena, L San-Jose… - Sport, Business and …, 2022 - emerald.com
Purpose European elite professional basketball clubs do not pursue economic profit
maximization per se, but they also seek to create social value for stakeholders due to the …
maximization per se, but they also seek to create social value for stakeholders due to the …
How do stakeholders co-create value in a service ecosystem? Insight from mega-events
Purpose This paper looks at how stakeholders co-create value at mega-events from a
service ecosystem perspective. Despite the growing interest, little is known about how value …
service ecosystem perspective. Despite the growing interest, little is known about how value …
A Typology of Circular Sport Business Models: Enabling Sustainable Value Co-Creation in the Sport Industry
There is a continuing interest in the relationship between sport and nature. As a new field,
sport ecology explores the impact sport has on the natural environment and how sport …
sport ecology explores the impact sport has on the natural environment and how sport …