The effect of brand image and e-service quality on e-loyalty is mediated via e-satisfaction, as
this study's empirical evidence demonstrates. Four variables are used in the study model …

Purpose This study aims to present a retrospective of the Journal of Research in Interactive
Marketing (JRIM) on its 15th anniversary. The retrospective includes an analysis of JRIM's …

Online food delivery is now the new normal in the food industry, attributed to consumers'
changing lifestyles and dietary patterns. The busy schedule of consumers does not allow …

The purpose of this study is to validate an integrated model of e-filing continuance usage.
The model has its theoretical basis in the expectancy confirmation theory and the DeLone …

The sophistication of technology information has led to a series of innovative activities in the
economy, particularly in buying and selling products and services both conventionally and …

Purpose The purpose of this paper is to investigate the mediation effect of customer
satisfaction in the relationship between service quality, service orientation, and marketing …

The COVID-19 pandemic has expedited the growth of e-commerce in South Africa, as in
global markets, strengthening online shopping exchange relationships. Businesses seek …

International Journal of Data and Network Science Page 1 * Corresponding author. E-mail
address: wawan.prahyawan@ymail.com (W. Prahiawan) © 2021 by the authors; licensee …

Intense competition drives e-tailers to search for radically new ways to maintain and
increase their market share. Drawing on Bagozzi's appraisal→ affective response→ …

Brand related goals in the online environment are consistent with those of the retail
environment: providing products and services that ultimately convert customers into brand …