This chapter introduces the reader to the field of public relations by offering an overview of
its core function and purpose. It is argued that public relations is a profession and discipline …

Public relations and stakeholder engagement at universities have been transformed by
social media. According to several studies, colleges are using social media more and more …

Exploring reputation and organizational communication, this study tests how journalists
perceive press releases containing grammatical errors. Journalists (n= 118) read a press …

As organizations become more global and establish linkages in other countries, the need for
public relations (PR) practice at local, national, and international levels and to understand …

In the below given research paper, it is proved that twitter is used as a marketing tool while
twitter is acting a platform to engage audience. Dream warrior pictures, one of the biggest …

How do established TV journalists engage with the possibilities offered by a new technology
of newsmaking? Pondering this issue amidst the media boom in India, this chapter …