This study aimed to develop and validate a theoretical model for examining how different
types of destination advertising (abstract vs. concrete) affect tourists' visit intention. The …

Relieving tourist anxiety is critical to tourism crisis management. This study analyzes the
effect of travel companions on tourist anxiety during crisis situations through three scenario …

As an arising branding tool, how destination gender affects tourist loyalty remains unclear.
This study unveiled mechanisms between destination masculinity/femininity and tourist …

The focus of the study is on types of crime and their relationship with tourism destinations
and tourism support among northern tourist areas. The main objective of the study was to …

Brand personality refers to the set of human-like traits and characteristics that are attributed
to a brand. It involves giving the brand distinct and recognizable qualities, making it easier …