Rural tourism has been a subject of study since the early days of tourism scholarship. Most
of tourism's deleterious impacts were identified from studies conducted in rural settings. It is …

Purpose–The purpose of this paper is to present a concise status of niche marketing
research and thereby provide a basis for further scholarly enhancement and insights for …

Rural tourism has been the object of intensive research for several years, since its
importance for the sustainability of rural communities has been long recognised. Although …

This paper demonstrates that the accessibility market is not homogenous, but it entails
different sub-segments with distinct needs and requirements. Ultimately each person is …

Craft beer as an industry has been growing rapidly across over the past decade. This growth
and interest has created an emerging market niche in tourism, beer tourism. Given the …

Much of the research documenting the size and importance of special interest (SI) tourism is
based on secondary analysis of visitor survey data. Segments are defined by analyzing …

Purpose–The aim of this study is to determine social media use by consumers for travel-
related purposes. Design/methodology/approach–A quantitative study was conducted after …

Purpose–Wine tourism is emerging as a lucrative industrial sector, capable of generating
considerable economic development, and there are numerous wine‐producing regions that …

Wine tourism development from the perspective of the potential tourist in Spain | Emerald Insight
Books and journals Case studies Expert Briefings Open Access Publish with us Advanced …

Tourism segmentation studies have traditionally developed segmentation variables from
secondary data or a review of the literature. Based on stakeholder theory, this study …