Background Obesity has become a world-wide epidemic and is spreading to countries with
emerging economies. Previously tested interventions are often too costly to maintain in the …

Almost everyone struggles to act in their individual and collective best interests, particularly
when doing so requires forgoing a more immediately enjoyable alternative. Other than …

Interactions between consumers and humanoid service robots (HSRs; ie, robots with a
human-like morphology such as a face, arms, and legs) will soon be part of routine …

In this article, we consider why employing realistic experimental designs and measuring
actual behavior is important and beneficial for consumer research. More specifically, we …

I define “sensory marketing” as “marketing that engages the consumers' senses and affects
their perception, judgment and behavior.” From a managerial perspective, sensory …

Background Overeating and harmful alcohol and tobacco use have been linked to the
aetiology of various non‐communicable diseases, which are among the leading global …

Background The idea that behaviour can be influenced at population level by altering the
environments within which people make choices (choice architecture) has gained traction in …

Food marketing is often singled out as the leading cause of the obesity epidemic. The
present review examines current food marketing practices to determine how exactly they …

The authors propose a restructuring of the “food as health” paradigm to “food as well-being.”
This requires shifting from an emphasis on restraint and restrictions to a more positive …

Food marketing is facing increasing challenges in using portion size (eg,“supersizing”) as a
marketing tool. Marketers have used portion size to attract customers and encourage …