Globalization and a distinct fascination for enormous information have guided the
organizations to create and use enormous information investigation (Business development …

This study aims to examine the role of socio-environmental factors in forming a favorable
attitude of consumers towards the consumption of organic foods. We developed the …

Internet has taken the world as a storm, and to cater the netizens, marketers are making
every possible effort to reach out and deliver their products and services via internet …

Political parties in order to design their competitive strategies are always keen to understand
the factors that govern voter's perception. Voter's perception in this paper utilizes voter's …

The aim of this study is to adapt the Political Sensitivity Scale (PSS), which makes voters
more sensitive to the political system and encourages active participation in the electoral …

The fate of India's politics is decided by the rural population, as 82% of the electorate and
454 out of 543 seats of Lok Sabha are rural. For this reason, rural population remains the …

The purpose of this study is to investigate the impact of different factors like environmental
concern, health concern, concern for the producers, ethics, safety, attributes of food …

However almost five decades have passed from the beginning of political marketing
research in the world &two decades in Iran, the path of research always needs to be …

The assembly polls in Gujarat have observed lower turnout subsequently in 2017 and 2022,
whereas other states which had undergone the election have demonstrated increasing …