Quantitative persona creation (QPC) has tremendous potential, as HCI researchers and
practitioners can leverage user data from online analytics and digital media platforms to …

As video games are becoming more and more complex and are reaching a broader
audience, there is an increasing interest in procedures to analyze player behavior and the …

We present a study focused on constructing models of players for the major commercial title
Tomb Raider: Underworld (TRU). Emergent self-organizing maps are trained on high-level …

Currently, few studies focus on analysing the degree of the Player eXperience (PX) in video
games. Video games have now become interactive entertainment systems with a high …

This paper describes a method for generative player modeling and its application to the
automatic testing of game content using archetypal player models called procedural …

Data-driven persona development unifies methodologies for creating robust personas from
the behaviors and demographics of user segments. Data-driven personas have gained …

Gameplay research about experiential phenomena is a challenging undertaking, given the
variety of experiences that gamers encounter when playing and which currently do not have …

Gameplay experience (GX) is created during the process of player-game interaction, where
this interaction has the goal to provide a motivating, fun experience for the player. Since GX …

As the game industry matures and games become more and more complex, there is an
increasing need to develop scientific methodologies for analyzing and measuring player …

User-oriented research in the game industry is undergoing a change from relying on
informal user-testing methods adapted directly from productivity software development to …