Impulse buying: a meta-analytic review
Impulse buying by consumers has received considerable attention in consumer research.
The phenomenon is interesting because it is not only prompted by a variety of internal …
The phenomenon is interesting because it is not only prompted by a variety of internal …
Bridging design and behavioral research with variance-based structural equation modeling
J Henseler - Journal of advertising, 2017 - Taylor & Francis
Advertising research is a scientific discipline that studies artifacts (eg, various forms of
marketing communication) as well as natural phenomena (eg, consumer behavior) …
marketing communication) as well as natural phenomena (eg, consumer behavior) …
Consumer perceived value, involvement, trust, susceptibility to interpersonal influence, and intention to participate in online group buying
VM Sharma, A Klein - Journal of Retailing and Consumer Services, 2020 - Elsevier
Postulating consumer involvement as crucial to online group buying, this study deploys
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …
Consumer psychology
AM Tybout, N Artz - Annual review of psychology, 1994 - search.proquest.com
CONSUMER PSYCHOLOGY Page 1 Annu. Rev. Psychol. 1994. 45:131—69 Copyright © 1994
by Annual Reviews Inc. All rights reserved CONSUMER PSYCHOLOGY Alice M. Tybout Kellogg …
by Annual Reviews Inc. All rights reserved CONSUMER PSYCHOLOGY Alice M. Tybout Kellogg …
The personal involvement inventory: Reduction, revision, and application to advertising
JL Zaichkowsky - Journal of advertising, 1994 - Taylor & Francis
The conceptualization of the Personal Involvement Inventory was a context-free measure
applicable to involvement with products, with advertisements, and with purchase situations …
applicable to involvement with products, with advertisements, and with purchase situations …
[图书][B] Psychophysiological measurement and meaning: Cognitive and emotional processing of media
This research volume serves as a comprehensive resource for psychophysiological
research on media responses. It addresses the theoretical underpinnings, methodological …
research on media responses. It addresses the theoretical underpinnings, methodological …
A catastrophe model for developing service satisfaction strategies
TA Oliva, RL Oliver, IC MacMillan - Journal of marketing, 1992 - journals.sagepub.com
Customer satisfaction/dissatisfaction has become an important issue for marketing
practitioners. The authors examine the issue in terms of customer service. In particular …
practitioners. The authors examine the issue in terms of customer service. In particular …
Tourism involvement, work engagement and job satisfaction among frontline hotel employees
CM Yeh - Annals of Tourism Research, 2013 - Elsevier
This study examined the relationship among tourism involvement, work engagement and job
satisfaction in the hotel industry. Data was gathered from 336 frontline employees of 20 …
satisfaction in the hotel industry. Data was gathered from 336 frontline employees of 20 …
Cognitive biases of consumers as barriers in transition towards circular economy
Purpose The purpose of this paper is to identify the cognitive biases of consumer and
explain how they are creating barriers in transition towards circular economy (CE) …
explain how they are creating barriers in transition towards circular economy (CE) …
Cause-related marketing (CRM): The influence of donation proximity and message-framing cues on the less-involved consumer
SL Grau, JAG Folse - Journal of advertising, 2007 - Taylor & Francis
Arguably, the majority of cause-related marketing (CRM) campaigns implemented since
their inception over 20 years ago offer consumers who are highly involved with causes a …
their inception over 20 years ago offer consumers who are highly involved with causes a …