In the last years, sustainability has become a successful, relevant, critical factor in several
food industries. The adoption of a sustainable marketing strategy contributes positively to …

The fisheries industry is currently characterized by a social context where levels of
competitiveness and economic development must continue to grow, while simultaneously …

Obiettivo del paper: La corporate sustainability si va affermando come nuovo paradigma di
business. Partendo da questo presupposto, lo studio intende analizzare il ruolo della …

Purpose of the paper: The aim of this study is to examine the level of strategic management
of public administrations and information and communication programs by public …

A principal has a pivotal role as a leader to guide and manage his/her school, including
making effective, efficient and accurate decisions. Making decisions sometimes becomes a …

The literature on the activities of public relations (PR) is getting richer. Also, numerous
empirical studies on the PR process, methods and techniques are conducted, as well as …

This paper aims to introduce a model for social media content management that is focused
on both the strategic and operational levels to guide companies in setting, formulating and …

Obiettivi del paper: Il paper intende colmare un gap in letteratura, individuando un
framework che integri le attività e le decisioni di corporate communication, a livello di …

There is a paucity of empirical studies of public relations in Italy. This study sought to assess
whether public relations departments are managed strategically in Italy and whether public …

Obiettivi. Il presente lavoro ha come obiettivo l'elaborazione di un framework che valorizzi il
contributo degli stakeholder potenzialmente attivi nel territorio, con particolare riferimento …